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Venetia - Max Mara Resort 2025

Max Mara presents Resort 2025 in Venice. La Serenissima - the eternally beautiful city, so often represented as a woman embodying justice, harmony, power, progress, loyalty and grace is the perfect location for the Max Mara show. The collection draws inspiration from the multi-cultural influences that established the city as a powerhouse of global trade, a fulcrum of style and a dynamic centre for art and culture.

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The Inner Life

Modern, spare, yet deeply evocative. The Fall Winter 2024 runway show looks to Colette: multi-talented artist and feminist icon of the Belle Époque. Discover the silhouettes inspired by the rounded elegance of the 1910’s. Colette’s mannish classics are re-interpreted in impeccable officer coats and power jackets with camisoles and slipdresses providing a seductive counterpoint.

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Utility Glamour

The Spring Summer 2024 advertising campaign is a tribute to empowerment. It recalls the utilitarian romance of women called to work the land in the 1940s, the Women’s Land Army. Their workwear classics are the inspiration for Max Mara’s new glamour.

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Max Mara Coats Adventure - Roblox experience

Max Mara is thrilled to announce the launch of its first Roblox game, Max Mara Coats Adventure, an experience that blends art, education and fun.
Dive into this stylish and fluffy world to engage with adorable Teddy, create elegant garments, collect stitches, ride rollercoaster and gain unique UGC.

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Teddy Ten - Fluffy Residence London

Teddy has landed in London. The celebration of the Teddy Ten Anniversary continues with a special Holiday edition of the Fluffy Residence in Covent Garden, open to the public from December 16th to 26th, 2023.

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Yara Shahidi is the new Max Mara Face of the Future Award® 2023.

On November 30th, Yara Shahidi was honored as the 18th recipient of the annual WIF Max Mara Face of the Future Award®. Women In Film is a non-profit organization engaged in the promotion of equal opportunities for women, sponsoring creative projects by female artists and supporting and promoting the representation of women in all forms of media worldwide. This year marks the 50th anniversary of the Women In Film organization, which was founded in 1973.

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Teddy Ten - Fluffy Residence Milan

After the first stop in Chengdu, China, Teddy’s Fluffy Residence continues its global adventure in Milan. Made in celebration of 10 years of the iconic Teddy Bear Coat, the Fluffy Residence opened its doors at Portrait Milano, Corso Venezia 11, from November 11th to 18th, 2023, allowing visitors to immerse themselves in a world made entirely in Teddy fabric.

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Teddy Ten Pop-up in Harrods

In celebration of the 10th Anniversary of the Teddy Bear Icon Coat, the department store Harrods has launched a Max Mara Teddy Ten Pop-Up open from October 4th to November 14th 2023. Taking place on the ground floor, the interactive Teddy Pop-Up presents an experiential pathway, fun, games and, of course, photo opportunities. And fashion? Fully stocked with Teddy Ten special products such as the Sparkling Teddy Coat and, in a dedicated space on the 4th floor, the Mini Teddy for kids aged 5-12 years old with adorable matching accessories. The Teddy Ten is also taking over Brompton Road in London with three Harrods dedicated windows.
Max Mara Teddy Ten Pop-Up, Harrods, 87-135 Brompton Rd, London

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An Army Of Women

The Max Mara Spring Summer 2024 collection: a new utility glamour is inspired by the workwear of the Land Girls in the 1940’s and by the passion for urban gardens that is greening our modern cities. From the overalls and dungarees worn by the heroines of the Land Army to the bold floral prints, inspired by the garden of the English poet Vita Sackville-West, Max Mara is taking summer glamour outside.

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Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima.

Microclima is the permanent site-specific work created by French artist Eva Jospin for the terrace of the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty, Milan.
Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space.
Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons.

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Max Mara Resort 2023 - Vai lenço feliz

The lush gardens of the Calouste Gulbenkian Foundation in Lisbon are the setting for the Max Mara Resort 2023 fashion show. Among the Foundation’s treasures is a painting by Nikias Skapinakis of the poet Natália Correia: she is the muse of the Resort collection.
Correia’s powerful personality placed her at the heart of Portuguese cultural life in the 1970’s and ‘80’s where she became symbolic of a seductive and unconventional femininity. With this collection, Max Mara pays homage to Portuguese culture - from the haunting melodies of fado, music of love and passion to the Lenços de namorados do Minho, "handkerchiefs of lovers". In tribute, Max Mara delivers its own powerful message of passion:"Vai lenço feliz" .

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Cameluxe Ultra-fine insulating technology. Made in Italy from the Existing Powered by Imbotex Lab

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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