101801 ICON COAT

Designed in 1981 by Anne-Marie Beretta, the 101801 coat is the best-known Max Mara piece in the world, an icon of modern, contemporary design. It has been defined by the unique lines and precise proportions that made it an instant icon ever since. Perfect over masculine-cut suits, ultra-feminine dresses or simply with jeans and T-shirts, this coat epitomises Max Mara know-how.

Schizzo A 1800x974 Max Mara
Schizzo A 1800x974 Max Mara

The unmistakable oversized line, deconstructed sleeves, classic lapels, elegant double-breasted fastening, lining customised with the Max Mara logo and dedicated label are all distinctive elements of this coat that make it an ultimate iconic item.

A work of art

The Max Mara 101801 coat, the timeless combination of sartorial elegance and research, has been reinterpreted by major international artists like William Wegman, Valery Katsuba, François Berthoud, Martine Barrat in true works of art. The precise sartorial perfection of the coat is probed, deconstructed and transformed with ideas, design, formal and material inspiration in a variety of creative departures.

A Max Mara coat comes from a search for balance between fabric, shape, colour and manufacturing to reach perfection.

Anne Marie Beretta

Quote Max Mara